The concept came from the idea to refresh Macpresse brand image, adding infographics on the surfaces of the stand. The aim was to show Macpresse as a leader company in the market of recycling technology.
The tas was to compare two presse machine, smaller machine MAC112 was presented in reality, other one, the bigger MAC107 was drawn on the wall with infographic story telling. If I stood directly in front of the stand, he could see how two machine together created composition and were giving information, comparing each other and also general data about the company. The stand was 16×4 m.
4-7 November 2015in Lyon at 26th international exhibition of environmental equipments technologies and services at PULLUTEC 2014 was performed another edition of the graphic with adapted lay out but always the same concept.
Concept generation, Team leading, graphic design
September 6, 2014